Back to homeHackathon · Code AutoMobility LA
Code AutoMobility LA 2018 — hackathon banner with Visa, GM, and AutoMobility LA branding.

2018 Code AutoMobility LA · Grand Prize

Grand prize winner of the 2018 Code AutoMobility LA Hackathon — co-sponsored by Visa and General Motors at the LA Auto Show. The 30-hour build that became Dashero.

HackathonGrand prizeVisa · GMIn-car commerceAndroid Auto
🏆
grand prize · $40K
24 teams · 140 developers
30 hr
build window
LA Auto Show · Nov 25–27, 2018
$85K
total prize pool
Visa · GM · LA Auto Show

Overview

At the 2018 Code AutoMobility LA Hackathon, 140 participants across 24 teams were tasked with developing innovative technology solutions to help drivers and passengers get to destinations safer and smarter — and to make seamless in-car payments. Teams were given access to APIs and insights from Visa, GM, and the City of Los Angeles to ship working prototypes in a 30-hour window at the LA Auto Show.

Our team — TribalScale — won the grand prize for an in-car AI-driven e-commerce platform that let consumers order directly from the vehicle for curbside pickup, eliminating parking entirely. That winning prototype was the seed of Dashero, the in-vehicle commerce platform that launched at CES 2019 in Ford’s main booth a few months later.

What sets it apart

In-car commerce

AI-driven, in-vehicle ordering

Voice-driven ordering and payment from the dashboard, with AI predicting ETA and store readiness so the order arrives curbside the moment the car does — purpose-built to remove the parking-and-queue friction of normal commute pickup.

Voice orderingPredictive ETACurbside pickup
Built on Visa + GM

Real APIs from the sponsors

The prototype integrated against Visa’s payments APIs and GM’s connected-vehicle data — the same surfaces sponsors had on stage during the hackathon brief — so the demo wasn’t a mock, it was a working in-car payment flow.

Visa APIsGM connected-vehicle dataAndroid Auto
From hackathon to product

The seed of Dashero

The grand-prize win turned into a partnership with Ford Mobility and TribalScale Venture Studios — the prototype was productized as Dashero and demonstrated at CES 2019 inside Ford’s main booth on Autonomic’s Transportation Mobility Cloud.

Ford MobilityTribalScale Venture StudiosCES 2019

My role

I joined the TribalScale team for the hackathon as the Android Auto, Google Cloud Functions, and NLP specialist — the build relied on Dialogflow, Houndify, and Snowboy for the voice flow, plus Cloud Functions for the order-orchestration backend. The grand-prize win on November 27, 2018 was what unlocked the Ford Mobility and TribalScale Venture Studios partnership, which I then co-founded Dashero around.

AutoMobility LA · 2018 hackathon recap

Code AutoMobility LA — 2018 hackathon recapOfficial AutoMobility LA recap of the 2018 hackathon co-sponsored by Visa and GM, including the grand-prize winner announcement.

On stage at the LA Auto Show

The grand prize was awarded on Tuesday, November 27, 2018 during AutoMobility LA conference programming — judged by an esteemed panel including GM’s Chief Data and Analytics Officer and Visa’s SVP of Global Innovation and Design.

TribalScale on stage at AutoMobility LA receiving the 2018 Code AutoMobility LA grand prize from Visa and General Motors.
TribalScale on stage at AutoMobility LA accepting the grand prize. The competition was evaluated by Charles Thomas (Chief Data and Analytics Officer, GM) and Mark Jamison (SVP, Global Innovation and Design, Visa), among others.

Capabilities

Distributed across

Android Auto
Automotive head units

Built on

Languages
KotlinJavaScript
Voice & AI
DialogflowHoundifySnowboyNatural language processing
Sponsor APIs
Visa Developer PlatformGM connected-vehicle dataCity of Los Angeles APIs
Automotive
Android AutoAutomotive head units
Cloud
Google Cloud PlatformGoogle Cloud Functions
Platforms
Android AutoAutomotive head units

Press · social

Coverage from Visa, GM, AutoMobility LA, and TribalScale around the 2018 Code AutoMobility LA Hackathon — sponsorship announcements, the live event, and the grand-prize win.

Paul J. Walsh@PaulJ_WalshSep 6, 2018

Can’t wait for this! Alongside @GM, @Visa is sponsoring the hackathon at @AutoMobilityLA November 25–26. We’re excited to work together to create solutions for better driving experiences, like in-car payments. @VisaDeveloper

VisaNews@VisaNewsSep 6, 2018

Alongside @GM, we’re announcing our sponsorship of the hackathon at @AutoMobilityLA November 25–26. We’re excited to work together to create solutions for better driving experiences, like in-car payments.

Jaclyn Trop@jaclyntropOct 23, 2018

Proud to be named a judge for the Code @AutoMobilityLA hackathon alongside experts from @GM, @Visa, @Stanford, and the Los Angeles Dept. of Transportation during the LA auto show Nov. 25–27. $85K in prize money for mobility startups.

AutoMobility LA@AutoMobilityLANov 25, 2018

Code AutoMobility LA, presented by @Visa and @GM, begins today. See the winners awarded on stage Tuesday at 3:05 in the Technology Pavilion!

Code AutoMobility LA opening-day promo graphic noting winners are awarded Tuesday at 3:05 in the Technology Pavilion.
VisaDeveloper@VisaDeveloperNov 27, 2018

Tribal Scale won the grand prize of $40,000 for their in-car AI-driven e-commerce platform that allows consumers to purchase items directly from the vehicle for curbside pickup, eliminating parking. #CodeAutomobilityLA @AutoMobilityLA

Press & further reading

Selected coverage of the Code AutoMobility LA Hackathon, the sponsoring partners, and the in-vehicle commerce thesis the winning prototype was built around.

Tribal Scale won the grand prize of $40,000 for their in-car AI-driven e-commerce platform that allows consumers to purchase items directly from the vehicle for curbside pickup, eliminating parking. — Visa Developer
Related experience

Senior Software Engineer · TribalScale

Nov 25–27, 2018

This case study covers the hackathon. The full role detail — TribalScale engagement and Dashero co-founding context — lives on the experience page.

Read the role detail