
2018 Code AutoMobility LA · Grand Prize
Grand prize winner of the 2018 Code AutoMobility LA Hackathon — co-sponsored by Visa and General Motors at the LA Auto Show. The 30-hour build that became Dashero.
Overview
At the 2018 Code AutoMobility LA Hackathon, 140 participants across 24 teams were tasked with developing innovative technology solutions to help drivers and passengers get to destinations safer and smarter — and to make seamless in-car payments. Teams were given access to APIs and insights from Visa, GM, and the City of Los Angeles to ship working prototypes in a 30-hour window at the LA Auto Show.
Our team — TribalScale — won the grand prize for an in-car AI-driven e-commerce platform that let consumers order directly from the vehicle for curbside pickup, eliminating parking entirely. That winning prototype was the seed of Dashero, the in-vehicle commerce platform that launched at CES 2019 in Ford’s main booth a few months later.
What sets it apart
AI-driven, in-vehicle ordering
Voice-driven ordering and payment from the dashboard, with AI predicting ETA and store readiness so the order arrives curbside the moment the car does — purpose-built to remove the parking-and-queue friction of normal commute pickup.
Real APIs from the sponsors
The prototype integrated against Visa’s payments APIs and GM’s connected-vehicle data — the same surfaces sponsors had on stage during the hackathon brief — so the demo wasn’t a mock, it was a working in-car payment flow.
The seed of Dashero
The grand-prize win turned into a partnership with Ford Mobility and TribalScale Venture Studios — the prototype was productized as Dashero and demonstrated at CES 2019 inside Ford’s main booth on Autonomic’s Transportation Mobility Cloud.
My role
I joined the TribalScale team for the hackathon as the Android Auto, Google Cloud Functions, and NLP specialist — the build relied on Dialogflow, Houndify, and Snowboy for the voice flow, plus Cloud Functions for the order-orchestration backend. The grand-prize win on November 27, 2018 was what unlocked the Ford Mobility and TribalScale Venture Studios partnership, which I then co-founded Dashero around.
- Built the Android Auto voice-ordering prototype against Visa and GM APIs
- Owned the NLP pipeline using Dialogflow, Houndify, and Snowboy
- Wired the Cloud Functions backend that orchestrated ordering, payment, and curbside coordination
- Co-presented and demoed the winning prototype to the judging panel on stage
- Led the post-hackathon hand-off into the Dashero CES 2019 build with Ford Mobility
AutoMobility LA · 2018 hackathon recap
On stage at the LA Auto Show
The grand prize was awarded on Tuesday, November 27, 2018 during AutoMobility LA conference programming — judged by an esteemed panel including GM’s Chief Data and Analytics Officer and Visa’s SVP of Global Innovation and Design.

Capabilities
- Voice ordering
- In-car payments
- Predictive ETA
- Curbside pickup
- Hands-free confirmation
- Head-unit UX
- Connected vehicle
- Conversational flows
Distributed across
Built on
- Languages
- KotlinJavaScript
- Voice & AI
- DialogflowHoundifySnowboyNatural language processing
- Sponsor APIs
- Visa Developer PlatformGM connected-vehicle dataCity of Los Angeles APIs
- Automotive
- Android AutoAutomotive head units
- Cloud
- Google Cloud PlatformGoogle Cloud Functions
- Platforms
- Android AutoAutomotive head units
Press · social
Coverage from Visa, GM, AutoMobility LA, and TribalScale around the 2018 Code AutoMobility LA Hackathon — sponsorship announcements, the live event, and the grand-prize win.
Can’t wait for this! Alongside @GM, @Visa is sponsoring the hackathon at @AutoMobilityLA November 25–26. We’re excited to work together to create solutions for better driving experiences, like in-car payments. @VisaDeveloper
Alongside @GM, we’re announcing our sponsorship of the hackathon at @AutoMobilityLA November 25–26. We’re excited to work together to create solutions for better driving experiences, like in-car payments.
Proud to be named a judge for the Code @AutoMobilityLA hackathon alongside experts from @GM, @Visa, @Stanford, and the Los Angeles Dept. of Transportation during the LA auto show Nov. 25–27. $85K in prize money for mobility startups.
Have you checked out #CodeAutoMobilityLA yet? Join @Visa_US and @GeneralMotors to develop new in-vehicle payment platforms in a 30-hour challenge.

Code AutoMobility LA, presented by @Visa and @GM, begins today. See the winners awarded on stage Tuesday at 3:05 in the Technology Pavilion!

Go team! We made it to the top 5 and heading to the finals for #CodeAutoMobilityLA hackathon!! Excited for the results tmrw. @AutoMobilityLA #AutoMobilityLA @VisaDeveloper @GM


That’s a wrap! The winners have been announced @AutoMobilityLA for the #CodeAutomobilityLA hackathon! 1st place — Tribal Scale, 2nd place — Pit Stop, 3rd place — EVHub.
Tribal Scale won the grand prize of $40,000 for their in-car AI-driven e-commerce platform that allows consumers to purchase items directly from the vehicle for curbside pickup, eliminating parking. #CodeAutomobilityLA @AutoMobilityLA
TribalScale team’s demo of GM OrderNow (powered by Visa) — an in-car AI-driven ecommerce platform that allows for curbside pick-up, skipping parking. This idea won first place at #CodeAutoMobilityLA hackathon! #AutoMobilityLA #LAAutoShow
We’re guessing @TribalScale feels #AutoMobilityLA was as successful for them as it was for us. Thanks @Visa_US and @GeneralMotors for being great partners!

Revisit 2018’s #AutoMobilityLA Hackathon right here.
Press & further reading
Selected coverage of the Code AutoMobility LA Hackathon, the sponsoring partners, and the in-vehicle commerce thesis the winning prototype was built around.
- Visa and General Motors to co-sponsor 2018 Hackathon at AutoMobility LAPR Newswire · September 2018Official sponsorship announcement laying out the brief, prize pool, and judging panel.
- 2018 AutoMobility LA — show recap (PDF)LA Auto Show · January 2019Official AutoMobility LA recap covering the hackathon and connected-vehicle programming.
- Code AutoMobility LA — event pageBeMyAppHackathon hub with the original challenge brief, schedule, and team listings.
- Code AutoMobility LA Hackathon coverageAcrofan
- AutoMobility LA Hackathon recapBNP Media
“Tribal Scale won the grand prize of $40,000 for their in-car AI-driven e-commerce platform that allows consumers to purchase items directly from the vehicle for curbside pickup, eliminating parking. — Visa Developer”
Senior Software Engineer · TribalScale
Nov 25–27, 2018
This case study covers the hackathon. The full role detail — TribalScale engagement and Dashero co-founding context — lives on the experience page.
Read the role detail