Dashero

Automotive Commerce Platform

Co-Founder and Director of Engineering

Jun 2018 – Apr 2019· 11 mo· Full-Time· Hybrid

Co-founded Dashero and led engineering for an AI-powered in-vehicle commerce platform enabling voice-driven ordering, payment, and curbside pickup directly from a vehicle head unit. Built in collaboration with Ford Mobility and TribalScale Venture Studios, and showcased at CES 2019.

Impact

Co-founded and built an automotive startup from concept to CES launch
Won grand prize at Code AutoMobility LA Hackathon
Partnered with Ford Mobility and TribalScale Venture Studios
Delivered live product demonstration at CES 2019
Pioneered early in-vehicle voice commerce workflows

Responsibilities

Co-founded Dashero and led engineering direction and execution
Designed and built core platform for in-vehicle commerce
Developed Android Auto prototype integrating voice ordering workflows
Implemented natural language processing using Dialogflow
Collaborated with Ford Mobility and TribalScale Venture Studios
Worked across product, design, and engineering to define user experience
Delivered CES-ready prototype for live demonstration

Technical

Languages

KotlinJavaScript

Platforms

Android AutoAutomotive Head Units

Frameworks

Dialogflow

Cloud

Google Cloud Platform

Concepts

voice interfacesnatural language processingin-vehicle commercepredictive pickuplocation-based serviceshands-free UX

Projects

Dashero In-Vehicle Commerce Platform

Automotive Voice Commerce

End-to-end platform enabling ordering, payment, and pickup directly from a vehicle interface.

Flow: Order → Pay → Go

KotlinAndroid AutoDialogflowGoogle Cloud Platform

voice-based ordering
dynamic conversational flows
restaurant ordering integration
payment processing
predictive pickup timing
ETA-based coordination
curbside pickup workflows
store inventory awareness

Delivered a first-of-its-kind in-vehicle commerce experience integrated directly into a vehicle head unit.

CES 2019 Ford Booth Demonstration

Product Launch

Live demonstration of Dashero platform at CES 2019 in Ford's main booth.

Event: CES 2019

Partners: Ford Mobility

Showcased next-generation in-vehicle commerce alongside major mobility innovations.

Code AutoMobility LA Hackathon (2018)

Hackathon

Initial prototype that evolved into Dashero platform.

Result: Grand Prize Winner

Location: Los Angeles Auto Show

Validated concept and led to partnership with Ford Mobility and TribalScale Venture Studios.

Press & coverage

Partners

Ford MobilityTribalScale Venture Studios

Business context

Problem: Consumers lacked seamless ways to order and pay for goods while driving
Solution: Voice-driven in-vehicle commerce platform integrated into head unit
Outcome: Functional prototype demonstrated at CES and validated with major automotive partner
Customers: automotive OEMs, mobility platforms
Business model: platform integration, OEM partnerships, transaction-based commerce

Career significance

Represents a founder-led venture at the intersection of automotive, voice AI, and commerce, demonstrating ability to build and launch innovative products with major industry partners.

founderautomotivevoice aicommercestartupcesnlp

Press & coverage

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